Where Can Real Estate Agents Find Content For Social Media Marketing?

It’s Monday morning, you’re staring blankly at your computer screen as you try to write you social media posts for the week. What should you post? A cat meme? Another inspirational quote? A link to your MLS listing?

Marketing messages should be consistent across all marketing channels. So instead of stressing out about creating brand new content for social media, simply look at the marketing you are already doing and find easy ways to optimize it for social media. Did you recently send a direct mail campaign? Do you send a weekly enewsletter? Are you running an ad in the local paper? All of these marketing pieces can provide great material for a social media post. By keeping your messages consistent across all channels, you create brand consistency which helps build brand recognition and trust.

Below are some common printed and mailed pieces that real estate agents use on a regular basis and suggestions on how to put these pieces on digital channels.

Open House Invitation

Create an event through your Facebook page to invite your followers to an open house. Then post a link to that event on Twitter, Google+ and LinkedIn. During the Open House, be sure to encourage people to follow you on social media.

Just Listed or Just Sold Postcard

Use the exact same pictures and messaging from the postcard to create a blog post. Then share a link to that blog post your social networks. Engage with your followers by asking them which room is their favorite or have them guess how much they think the house was sold for.

Property Flyer

Select one or two of the best photo from the flyer and put them on Instagram. Include a brief description (2-3 sentences) and some hashtags to make your photo more easily found by people who aren’t following you yet.

Testimonials

In the experience section of LinkedIn you can upload a digital version of testimonials from clients in document and video form. You can also connect with past clients and ask them to leave you reviews directly on LinkedIn.

Trifold Agent Brochure

Nearly every social media site has space for a bio, or an „about me“ section. Instead of writing a brand new bio for each one, take the text from your brochure or listing presentation and modify it for each social network.

Don’t kill yourself trying to create completely original content for every marketing channel. Instead, take one basic message and optimize it for each channel. Not only will this save you time, and your sanity, it will create brand consistency and the repetition will motivate your target audience to act.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Brianna Alexander

Real Estate Agents – Strengths and Weaknesses in Listing Commercial Property Today

In this commercial property market there are some real pressures and challenges that confront a lot of property owners when they want to sell or lease their property. They need the help of top agents that really understand the local area, to help in moving the property.

Contrary to popular belief, it is in markets like this that good agents can make a lot of commission. It all comes down to the way in which they package their services and help their clients.

In simple terms, top agents and experienced agents can do very well today providing they work the local area and their database. A good database will always get you through any market conditions and frustrations. In saying, that I am a big believer that a salesperson’s database should not be delegated to the office administrative staff to control.

Every salesperson should take ownership of their database; in this way they will get good activities from it. In this market you need leads that you can do something with. When a database is passed over to the administrative staff to control, the inevitable result is inaccurate and old data. The database soon becomes redundant. The salesperson doesn’t keep it up to date.

Become Change Agents

So we are the ‚agents of change‘ when it comes to helping our property clients an owners get results in this market. We should know how to attract the right people to every property listing that we take on. Exclusive listings are more important in today than ever before. Some top agents will not take on ‚open listings‘ for the very reason that they are a waste of time and effort.

When you know the drawbacks of the industry and the listings today, you can offer the clients that you serve some solid solutions. So what are the drawbacks? Here is a list of some of the bigger ones:

  1. The time that it takes to sell or lease a property can be longer today. Every client has to be conditioned for the best price or rent so the time on market is not lengthened. The first few weeks of every marketing effort are the most important. Position the property correctly to get the best enquiry in this time.
  2. High prices and high rents will achieve nothing. The price or rent for the property should be optimised for enquiry. You have to do more with less when it comes to marketing and inspecting of properties.
  3. A larger number of competing properties can frustrate your marketing efforts and time on market. Check out these properties before you do anything with your listing.
  4. Buyers and tenants are slower to enquire, inspect the property, and then make a decision. Your skills with each stage of the listing should be optimised. Hone your skills accordingly.
  5. Limited finance can put some ‚brakes‘ on the larger deals. Find out where your prospects can get finance from and what the criteria of approval may be.

Whilst these may be drawbacks in the market, they are also opportunities for agents that can get focused and organised. Every problem is an opportunity in disguise.

Are you a solution provider in this commercial real estate market? Top agents are just that. You can be too.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by John Highman

Things to Keep In Mind When Buying Luxury Home

Buying a luxury home is like dream come true if the buyer has the right budget to make the investment. Not only it promises a great future investment but if it is being purchased by an end user then it turns out to be a delightful experience. Buyers who are interested in such properties must know how to select the right kind of luxury home as there are certain tips and tricks that help in the rightful selection. Not every luxury home that is on sale is the right kind. The know-how of the whole buying process helps a home buyer to strike a good deal. This article details the factors that one must keep in mind when buying a luxury property or home.

1. Know the search process

Luxury properties have a niche market and they may not target just everyone looking to buy a home. It is therefore important to know that not every luxury home available for sale will be listed online. The website of the seller or realtor usually contains the first-hand information related to such properties. Other than online, real estate brokers or consultants who specialize in selling luxury homes know the offerings inside out which is helpful for a buyer to make a wise selection.

2. Do not make the decision based on photos

Photos of luxury homes available online or shared by the realtor might not do justice to the property or may give a false picture of the current condition of the property. Thus it is important to see such properties in person. Also, a good amount of money is involved; homebuyers must ensure that they are being offered a value for money home deal.

3. Get assistance from a local expert

A good real estate agent can solve a whole lot of things for you in your pursuit of buying a luxury home. His/her awareness of the property, location and investment trends is useful for any buyer.

4. A second opinion is important

In case you decide to make a visit to a luxury home that you feel interested in buying, take along a friend or family member whose opinion really matters to you. Sometimes, it is better to understand the pros and cons of a property from other’s perspective. Maybe they will take a note of what you will miss and it eventually helps you in making a more informed decision.

5. Try to negotiate

There is always a chance to negotiate the price with seller even if it falls in the luxury category. For obvious, people buying luxury homes have a good budget but still, it must be kept in mind that little savings at the time of deal are going to help you in future.

6. A Future Perspective

Does the luxury property that you have decided to invest in comes with advantages that you will be able to reap in future? Is it going to be a home that will in increasing its value over a period of time? What kind of infrastructure is planned around its vicinity? Some questions like these must have positive answers for them to make it an ideal investment.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Neelanshi Srivastava

7 Tips For Finding A Home To Buy

It can be quite exciting and inspiring to buy a home for the first time. However, it can be quite tiring and stressful if you are a first-time buyer. This article will give you a couple of tips that will help you make sure that the process of purchasing a house is enjoyable and stress-free.

1. Set your Budget

Before starting your research, we suggest that you think about financing this purchase. If you cannot pay in cash, you will have to borrow the required money through a mortgage. For a deposit, you will also need a lot of cash. Typically, it is between 5% and 10% of the value of the property you want to purchase.

2. Identify your Needs

Once you have set your budget, your next move is to look for a property that can meet your needs. Now, if you want the property located near a certain workplace, station, or school, you may want to mark them on the map. This will help you identify if the property is near the spot. Apart from this, you may want to prepare a list of all the stuff that you desire in your property.

3. Put your Home on the Property Market

Some buyers want to sell their existing home prior to looking for a new one. According to experts, it’s not a great idea to do so. If you have not put your existing home on the market, you may not be able to secure the deal that comes your way.

4. Start your Property Search

Ideally, you may want to start your research on the internet and the websites of popular real estate agents. Most of the websites allow you to filter the search results by the number of bedrooms, price, and location.

5. Sort the List

It won’t take you more than a couple of hours or days to create a list of properties that might meet your needs. So, what you need to do is create a shortlist list of the ones that can satisfy your criteria. It is not a good idea to look at a lot of houses in a day. The reason is that this will make you forget the details quickly.

6. Make an Offer

Once you have decided on a property that can meet your needs, you may want to decide on the price that you need to pay. It is important to keep in mind that every property comes with an asking price. And there is the price that you will be willing to pay. So, your role is to negotiate with the seller before making payment.

7. Agreeing on the Price

Once you have made an offer, it is up to the seller to accept or reject it. If they say that your offer is too low, you may have to offer a higher amount. Once the negotiation is over, your offer will be accepted and the deal will be done.

Long story short, these are some of the tips that you may want to keep in mind when looking for a home to buy for the first time.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Shalini M

Insuring Your Vacation Rental – Four Basic Rules

Finding and maintaining the correct property and liability insurance for your vacation rental can be a challenge. Most vacation rental properties are located in high risk areas such as low-lying beach towns or in national forests and that alone can make finding insurance difficult. Add into the equation that the property will be rented on a part-time basis and things can get really complicated. Here’s a few basic rules to follow to help protect you and your property from insurance nightmares.

Rule One – Honesty Is The Best Policy

It’s imperative that you be completely honest with your insurance agent about your intent to rent out your property on a short-term basis. If a guest staying in your property causes damage, or files a lawsuit against you, your insurance agent will get wise to your rental activity. If you haven’t disclosed that your property is a vacation rental, your insurance policy can be voided and you will be completely exposed. Be honest from the get-go. Sure, it will mean a higher premium, but it’s not worth risking your life savings.

Rule Two – If At First You Don’t Succeed, Try Again

When shopping for insurance, start with the companies that have your current homeowners and auto policies. It’s always cheaper to umbrella your coverage with one company. But don’t be surprised if you get turned down. Vacation rental insurance is a specialty market and most of the traditional companies won’t have what you’re looking for.

Ask your agent for a referral and check with other rental owners in your area. They will probably have several recommendations between them and one of the companies will be a good fit for what you need.

Rule Three – Ask The Right Questions, Give The Right Answers

It’s important to use the right language and ask the right questions when speaking to an insurance agent. Never tell your agent that your property will be vacant. The correct term to use is „unoccupied“ A vacant property is a red flag that will scare off most insurance companies.

Vacation rental insurance usually falls under the „surplus lines“ category. The companies that specialize in this type of insurance are Lloyd’s of London, AIG, Lexington, and Allied Insurance. If your current insurer can’t cover you rental property, ask them for a surplus lines referral.

Ask your insurance agent how much liability coverage you should be carrying. The minimum is usually about $1,000,000 but the amount can change based upon your financial situation. It’s just common sense, if you have more to lose you’ll want more liability coverage.

You will be asked for the name of your property manager and you need to be prepared. If you’re a „rent by owner“ and you’re asked who manages your property, give them the name of your housekeeper or maintenance man. The insurance company is going to want to hear that someone is available in case of emergency. If you don’t have a third-party contact set up you could potentially raise another red flag.

Rule Four – Check Your Insurance Company’s Financial Status

There are hundreds of insurance companies trying to get your business. If you stumble across a company with rates and terms too good to be true, be very careful. There really are „fly by night“ insurance companies out there and if there’s a flood or earthquake they could be wiped out financially.

The place to check the financial status of an insurance company is www.ambest.com. Type in the name of the insurance company and you’ll be able to pull up a little history of that insurance company, how long they’ve been in business, and what their financial status is. What you’re really looking for is an A rated company. Don’t go back to grade school and think that B and C are any good. You really want an A rated insurance company.

Insurance is one area of vacation rental management where you cannot afford to cut corners. There are too many things that can go wrong and the term „better safe than sorry“ is the most important rule of the insurance game.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Doug Meeder

How To Sell A House And Lot

There are times you think you are incompetent doing some things that are not your field or expertise. On this venture you come to prove something to yourself. Selling a property is crucial but if done with proper documentation, legitimacy, good faith and consent of both parties buyer and seller, transaction will complete in due time.

In my own venture, it took around ten months more or less to sell a house and lot of the transfer of property from parents to heirs of a clean title. You can seek the assistance of a broker, a lawyer, or a realty firm, among others, to help you with the processing of papers. Each office takes two, three or a month to stamp approval or release.

In the process of documentation, you need a set of photocopies of applications, receipts, affidavits, claim stubs, and other certificates. Label them in safe folders and keep in a bag so any time an office requires a copy, you have one available. Should a file be lost, certified true copies could be sought from the proper government offices.

Here are three steps from Attorney Glicerio Alarkon Jr. (San Beda College of Law), of whom I sought help for my papers.

„1 Settle the estate tax where the property of the decedent is located at the Bureau of Internal Revenue.

2 Secure a new title under the heirs at the Registry of Deeds or Land Registration Authority.

Before securing a new title under the heirs at the Registry of Deeds, you have to pay the transfer tax at the City Hall.

3 After all these steps, the property is now ready for sale!“

So after the lawyer’s advise, here is how the papers got processed selling a property. To save on brokers fees, I worked on my own selling a house and lot.

Initially, before step one, real property taxes must be paid every year, but if taxes have accrued and the interest charges are onerous, owners can claim and wait for a tax amnesty or pay in installment. Keep real property tax receipts.

In step one, once the estate tax have been paid, the Bureau of Internal Revenue will issue a certificate authorizing registration. From here, you can go step two.

Other documents you may need are publishers affidavit, an extrajudicial settlement of estate, tax account numbers, government identification cards, valid identification cards, and a special power of attorney from the Consulate General of the country where the other heirs reside if the heirs are living abroad. For example, our extrajudicial is from the Consulate General of the Philippines in San Francisco, California, USA. Also, death certificates of parents, and sometimes, birth certificates of heirs from the National Statistics Office have to be prepared. Save some money for notary fees and transportation, among others.

The last step is the Deed of Sale. With this, the seller should pay the capital gains tax. Payment of the property can be made in cash or check. However, verification from the bank is necessary, if payment is in check. You will need a lawyer to help you during this transaction. Also, you will need the bank’s assistance for safety. Should the money be of material amount seek the help of a police officer. Truly, the help of good workers!

Remember a good sale happens in an honest deal! My mission accomplished! Thanks be to God!

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Rosalinda Flores-Martinez

Have You Got What It Takes to Sell Your Own Home?

These days, plenty of people do business in the real estate area. One business is selling and buying properties. People generally sell their house with the help of a realtor simply because they want their house to be sold quickly. Maybe you want to sell your property on your own just to save money.

Selling your house on your own is not a difficult job to accomplish if you use a good method and understand the steps to sell your home quickly. But, selling your house on your own demands a lot of your energy. Due to the fact you have to do market research on value plus more work to clean up your property before the selling process.

Selling your house on your own is as simple as 1,2,3. Before you begin to sell, you need to establish in your head that you can sell your house by yourself. If you have already made up your mind, the following steps will be much easier. Very first thing that you should do is clean up your home to make it look spacious. Every buyer usually looks for a thoroughly clean, neat, and roomy house. You need to make your house look wonderful and appealing. You can begin by identifying your properties flaws and fix them. Trim the lawn, get rid of any clutter, examine your house thoroughly. Make little enhancements that may seem unimportant to you for example planting flowers, repairing damaged tiles, cutting trees, and be sure that your house smells good.

After you get your home prepared, you also need to set an acceptable selling price for your house. You do not want to set the purchase price too small or over calculate it. You can find details about home prices that are comparable to your house, in newspaper advertisements, or you should ask for an experts advices to help price your house.

The final thing to do would be to advertise your house. Selling your house on your own is definitely exciting work to do but could also make you discouraged if your house is not sold in the time frame that you expected. If your marketing plan is good, you could have your house sold in weeks. You can start by making a good advertisement in your newspapers or a magazine that has a specific area for selling and buying real estate. If you look at it you have everything you need to sell your home.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Demetrius Weatherspoon

Property Management Made Simple

A fast, simple and effective way for landlords to manage their property portfolio with minimum hassle.

Being a landlord or a property manager can be an arduous task. There is usually an endless list of jobs that need to be taken care of, whether you’re managing a single property or a vast portfolio. There are several landlord property care apps offered by property management groups to help property owners in managing their property and keep everything running smoothly, taking the stress out of daily tasks.

WHY DO I NEED AN APP FOR THIS?

Downloading the app provides a simple and efficient way for you to manage your properties. It’s intelligently designed, easy to use features have been developed by the experts in app development to cater for your specific requirements. With its key features you can digitally take control of all tasks with a swipe of your finger.

KEY FEATURES:

  • Managing Tenants
  • Monthly rental payments
  • Utility management
  • Rent review
  • Property inspection reports
  • Annual safety tests
  • Lease management
  • Print yearly/ monthly taxable finances.

MANAGING TENANTS AND RENT

When it comes to managing rent owed and tenants the app couldn’t make it simpler if it tried! You go to the sub section you need, click the icon and straight away you can add new tenants, storing their personal information i.e. phone number and address, as well as their moving date and contract end. As for rent you merely need to select the property in your portfolio, specify the date, rental fee and Estate agents commission and you’re sorted. This saves a lot of time and productivity in the long run, meaning you’re not chasing any overdue payments or tenant details.

TAX MADE SIMPLE

Everyone knows that trying to keep on top of yearly tax returns can be a nightmare, but this is just another reason why this app is extremely beneficial. It allows you to do your own book-keeping on the move, by logging all of your income and expenses, when and where you necessary, to keep on top of your accounts. In the long run this will be more beneficial for your accountant or even for yourself if you organise your own accounting. Moving forward, this means you can review monthly and yearly reports with the tap of one finger, as well as track your taxes making your End of Year returns report easy to access, and print off for your benefits.

The same format is used when logging Expenses, again these are all kept in one place, and you can easily input property expenses through their individual property details and log important expenses such as Interest only mortgage, Capital Mortgage, Repairs, Insurance, Cleaning, agents involved etc.

ADDITIONAL SUPPORT

An additional benefit is that you will have a dedicated support team which promises to assist you with any technical and non-technical help that you may require. This gives you reassurance and trust that your portfolio details are in the right hands, and that all information is deemed confidential, to which you will only have access to, and none of which will be shared to other Property Managers.

In conclusion the Landlord Property Care app is truly a sensational digitally advanced way to manage all your business related requirements from your phone, and is considered to be the way forward in Property Management advancement.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Roxanne Tanner

Tenant Reps and Commercial Realtors – What’s the Difference

When you think of a business about to relocate to a new area, or renegotiate a lease for its present location, you might think the proprietors would consider employing a real estate agent or a lawyer to handle the various issues involved. While both are reasonable options, it may be more beneficial to the business owner to consult with a tenant representative instead. While a tenant rep is involved in commercial and industrial real estate, there are subtle differences between reps and Realtors every businessman should know.

Reps Work on Behalf of Tenants, Not Landlords

Many commercial real estate professionals exclusively represent tenants. Such exclusive tenant reps never work on behalf of owners and developers. Other real estate professionals divide their practice between both tenant and landlord representation.

The Society of Industrial and Office Realtors reports that more than half of those who have earned the Society’s coveted professional designation – „Specialist, Industrial and Office Real Estate“ – have practices that include tenant representation.

Tenant reps have made a name for themselves during the past 10 to 15 years, since real estate agency laws required real estate brokers to disclose that they are working on behalf of the landlord, not the tenant. Your goal in working with a tenant rep is to obtain true economic savings and secure space on terms that best serve your needs over the life of your lease. While working on your behalf, a good tenant representative should generate savings and benefits that far exceed the cost of his or her professional compensation.

The Benefits of Working With a Tenant Rep

Having a tenant rep on your side can greatly empower your business and save you money in the long run. A tenant rep can:

  • Analyze your space needs.
  • Investigate all available properties and determine which are the most appropriate for your needs.
  • Create a bidding war among several landlords for your business.
  • Protect you during lease negotiations so that you come away with terms that meet your present and potential future needs.
  • Serve as a buffer between you and the landlord.
  • Identify lease provisions that could cost or save you money during the lease term.
  • Handle the paperwork and other details of the lease negotiation.
  • Settle disputes that arise even after the lease is signed.
  • Spotlight the savings.

The goal of the tenant rep is to satisfy the business owner, and determine the perfect location for all companies seeking to do business anywhere they choose.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Tim McEvoy

Sonography School Options: 4 Accredited Ultrasound Technician Schools in Modesto, CA and Nearby

Modesto is a city in California that has successfully blended urban living with small town charm. Located in the San Joaquin Valley, residents enjoy activities like rafting on the Stanislaus River and horseback riding at one of the many ranches. The food options cover the spectrum from meals at four-star restaurants to an abundance of locally produced fruits, vegetables and walnuts. Diagnostic Medical Sonographers in Modesto, California will also find a strong healthcare system serving a regional area.

Sonography Education in Modesto, California

The only way to obtain a credential as a Registered Diagnostic Medical Sonographer is by passing ARDMS examinations. However, certain prerequisites must be met first. The programs accredited by the Commission on Accreditation of Allied Health Programs (CAAHEP) most thoroughly prepare students to master the exams at any point in time and ensure students have met clinical training requirements. In 2014, the accredited ultrasound technician program closest to Modesto is Merced College in Merced, California.

Since ultrasound technician schools limit the number of applicants, it may be necessary to find a program further away. If the student needs financial help for sonography study, there are many different types of scholarships, grants and loan packages available. The school financial aid office is a good place to begin the search, but many scholarships are available outside the schools. The Society for Diagnostic Medical Sonographers is the best starting point.

There are more than 18,000 enrolled at Modesto Junior College in day and evening classes. Within a 30 mile radius are three more universities and colleges with total enrollments of over 19,000 students.

Salary Fact and Job Outlook for Sonographers in Modesto, California

Modesto Diagnostic Medical Sonographers earned significantly more than the national average annual wages for ultrasound technicians. In May 2013, Modesto sonographers earned $77,230 in average annual wages or $37.13 per hour. Nationally, the average wages in May 2013 were $67,170, meaning Modesto sonographer wages were 15 percent higher. The bottom 10 percent of sonographers in Modesto were earning 92 percent of the average national wages.

Modesto is in Stanislaus County, California that is projected to see net job growth of 30 percent for the period 2010 to 2020 for Diagnostic Medical Sonographers. In terms of wages and employment opportunities, Modesto is an excellent location.

A List of Best Diagnostic Medical Sonography Programs in Modesto and Nearby Cities in California

School Name: Merced College

Contact Person: Cheryl Zelinksky

Contact Phone: (209) 384-6170

Program: Certificate

School Name: Community Regional Medical Center

Contact Person: Joy Guthrie

Contact Phone: (559) 459-2731

Program: Certificate

School Name: Foothill College

Contact Person: Kathleen Austin

Contact Phone: (650) 949-7304

Program: Certificate and Associates Degree

School Name: Kaiser Permanente School of Allied Health Sciences

Contact Person: Dorsey Ballow

Contact Phone: (510) 231-5083

Program: Certificate and Bachelors Degree

Nearby States with Accredited Sonography Programs

In 2014, you can find more accredited ultrasound technician schools in the following nearby states:

  • Arizona (3 schools)
  • Nevada (1 school)

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Lisa J Parmley

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